INDUSTRY INSIGHTS

A Beginner's Guide to CTV Advertising Measurement

Paramount Team

All Industry Insights

Customer Stories

Customer Stories

Aussie Pet Mobile Builds Awareness and Trust with CTV

Customer Stories

Paramount Ads Manager Joins Mastercard Small Business Navigator

Customer Stories

How Media Matched Advertising Reached Local Job Seekers with CTV

Customer Stories

iMemories Drives 65K+ Site Visits with Paramount Ads Manager

Customer Stories

How Winston-Salem Increased Ice Skating Rink Visits with CTV Ads

Customer Stories

Moving Forward Marketing secures competitive CPMs and unskippable views

Industry Insights

[VIDEO PODCAST] A Conversation with Emily Huo and Nuria Montalvo: What every marketer should know about advertising on TV

Industry Insights

Show Business or No Business: What’s True (and What’s Not) About TV Advertising

Industry Insights

CTV Ad Creative Best Practices: How to Make Holiday Ads That Sleigh

Industry Insights

Your Workback Calendar for Prepping CTV Ads Ahead of Holiday Shopping Weekend

Industry Insights

What’s New in Paramount Ads Manager: Smarter Targeting, Simpler Setup, and Stronger Results

Industry Insights

Introducing Paramount Streaming Bundles

Industry Insights

When Brand Meets Performance: Rethinking the Marketing Funnel with Paramount’s Emily Huo

Industry Insights

[INFOGRAPHIC + WEBINAR] Deck the Screens: Holiday Insights for CTV Marketers

Industry Insights

CTV Retargeting: How to Extend Campaign Reach

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