INDUSTRY INSIGHTS

A Beginner's Guide to CTV Advertising Measurement

Paramount Team

All Industry Insights

Customer Stories

News & Announcements

Customer Stories

Aussie Pet Mobile Builds Awareness and Trust with CTV

Customer Stories

How Media Matched Advertising Reached Local Job Seekers with CTV

Customer Stories

iMemories Drives 65K+ Site Visits with Paramount Ads Manager

Customer Stories

How Winston-Salem Increased Ice Skating Rink Visits with CTV Ads

Customer Stories

Moving Forward Marketing secures competitive CPMs and unskippable views

Industry Insights

Best Practices for TV Advertising for Insurance Brands

Industry Insights

Best Practices for TV Advertising for Retail Brands

Industry Insights

Best Practices for TV Advertising for Construction Firms & Building Services

Industry Insights

Best Practices for TV Advertising in Pharmaceutical Marketing

Industry Insights

Best Practices for Full-Funnel TV Advertising in Hospital Marketing

Industry Insights

CTV vs Social: Where Audience Attention Lives (and Lasts)

News & Announcements

Better Together: How to Make Every Channel Work Harder with CTV in 2026 (Webinar)

Industry Insights

How to Create TV-Ready Ads for Your CTV Campaign in Minutes

Industry Insights

How Connected TV Is Driving Automotive Sales (+ Best CTV Marketing Practices to Stay Ahead)

Industry Insights

Best CTV Marketing Practices for Plumbers: How to Get More Service Calls with Streaming Ads

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