* Campaign Set Up: This is where you set your campaign name, campaign goal, budget, and dates.
* Targeting: This is where you set your targeting by location, content placement, demographics, interests & behaviors and more. As you select your targeting, you will see a forecast widget on the right hand side that shows the number of estimated impressions and price per thousand impressions (CPM). Generally speaking, the broader your targeting, the lower the CPM.
* Creative: This is where you upload your video ad. If your video ad is ready, upload your ad by clicking '+ New Creative'. If you do not have your video ad ready yet, select 'Add Creative Later.'
* Payment: This is where you review the set up of your campaign and make any necessary changes. When you are ready, click 'Checkout' and proceed to the Payment page.
How Midwest Photo Drove 41% Higher Engagement with CTV Retargeting on Paramount Ads Manager
Objective
Midwest Photo — the largest photo, video, audio, and printing specialty store in Central Ohio — wanted to put CTV advertising to the test.
Their marketing mix already included paid search and shopping, paid social, email, and local and regional brand efforts. While these channels did a solid job of capturing existing demand, the team was looking for a way to build demand more consistently and stay top-of-mind with the right audience earlier in the buying journey.
"Paramount Ads Manager made it easy to reach exactly the audience we wanted, and the results spoke for themselves."
Solution
Using Paramount Ads Manager, Midwest Photo launched a CTV retargeting campaign to re-engage website visitors and lookalike audiences across Paramount's premium streaming content.
The intuitive setup and clear reporting let the team optimize toward more efficient site traffic throughout the campaign.
Results
Want to learn more about Retargeting and other ways to reach the right audience, at the right time?
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