Measurement Solutions
Know where your ad dollars go. Easily track the website visits, online purchases, and in-store foot traffic driven by your CTV ad campaigns.
Paramount Ads Manager Pixel
The Paramount Ads Manager pixel helps you measure the impact of your CTV advertising. After a customer views your ad on Paramount, we’ll share the real-world actions they took within your dashboard.
In-Store Traffic
Track store visits to selected store locations
Purchases
Track online sales driven by the campaign
LEads
Measure form fills, sign-ups, and other conversions
SITE TRAFFIC
See how many viewers visit the advertiser's site after seeing the ad
The pixel was key for us. It helped pinpoint how many of our site visits came specifically from our Paramount ad.
Robert Mulhearn
Venue Manager, City of Winston Salem
How it works
Understand the real-world impact of your CTV campaigns
