* Campaign Set Up: This is where you set your campaign name, campaign goal, budget, and dates.
* Targeting: This is where you set your targeting by location, content placement, demographics, interests & behaviors and more. As you select your targeting, you will see a forecast widget on the right hand side that shows the number of estimated impressions and price per thousand impressions (CPM). Generally speaking, the broader your targeting, the lower the CPM.
* Creative: This is where you upload your video ad. If your video ad is ready, upload your ad by clicking '+ New Creative'. If you do not have your video ad ready yet, select 'Add Creative Later.'
* Payment: This is where you review the set up of your campaign and make any necessary changes. When you are ready, click 'Checkout' and proceed to the Payment page.
Precise Targeting
Meets Premium TV
Powerful targeting across location, audience attributes, and content placements in a single, easy-to-use-platform.
try it out
TARGETED REACH
Standard Targeting
Set your preferred targeting parameters based on core customer attributes such as:
- Peak Audience Targeting: Automatically deliver your ads to viewers most likely to engage.
- Demographic Targeting: Select the genders, ages, and household incomes that align with your ideal customer profile.
- Geotargeting: Choose the locations most important to your business across zip code, city, state, designated market areas (DMA) or nationwide.
Advanced Targeting
Get granular in your targeting to match your marketing strategy:
- Interests & Behaviors Targeting: Reach high-intent audiences based on real-world signals like Auto Intenders, Parents, Online Shoppers and more.
PLACEMENTS
Select our Peak Placement category for total coverage or handpick content categories like News, Entertainment, Action, Sports and more.
How It Works
Take a quick tour of how you’d set up your campaign targeting.
AMPLIFY YOUR EFFORTS
Performance Multiplier
Extend your video campaign to the same Paramount viewer across trusted websites to amplify reach and impact.
- Maintain consistent messaging cross-platform
- Boost recall and engagement with multi‑channel exposure.
- Track performance with unified reporting
Retargeting
Stay top of mind by reconnecting with viewers who have visited your website or seen your ad for multi‑touch storytelling across the funnel.
- Reinforce your messaging
- Increase touch points with key customers
- Build sequential messaging to tell your brand story
For advertisers and agencies considering Paramount Ads Manager, our advice is: go for it—especially if you're looking to reach engaged, premium audiences. Take full advantage of the platform’s targeting capabilities, pixels, and robust reporting tools. It's a great way to extend your TV strategy with precision and flexibility, and the intuitive interface makes campaign setup and optimization refreshingly easy.
LANDMAN | PARAMOUNT+
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