Performance Multiplier: Turn One Ad Into Multichannel Performance

Premium advertising shouldn’t be complicated, or reserved for the biggest brands. Paramount Ads Manager was built to make high‑impact advertising easy, seamless, and measurable for businesses of every size. And now, with the official rollout of Performance Multiplier, you can take your campaigns beyond the CTV screen, and reach customers across the open web instantly.

What is Performance Multiplier?

Performance Multiplier is a new feature powered by Taboola’s Realize AI technology that allows advertisers to extend their CTV campaigns across more than 9,000 trusted publisher websites — all with a single toggle inside Paramount Ads Manager.

That means the same viewer who sees your ad on the big screen can also see your message later as they browse news, lifestyle, entertainment, and other top publisher sites on their phone or laptop. It’s a seamless way to stay top‑of‑mind across multiple moments in the customer journey, without adding extra steps to your workflow.

Why It Matters for Your Business

For small and growing businesses, time and resources are precious. Performance Multiplier is designed with that in mind:

1. Extend your reach with zero extra effort

You don’t need a separate media buy, new creative, or another platform to manage. One CTV campaign now becomes a multi‑touch experience across CTV and the web.

2. Measure everything in one place

Instead of juggling reports from different platforms, you can see how CTV and web impressions work together to drive actions like site visits and conversions, all inside Paramount Ads Manager.

3. Get more value from every ad

By connecting premium CTV exposure with high‑intent web touchpoints, you can amplify impact and drive measurable downstream performance.

"At Paramount, we are proving that television advertising amplifies marketing results everywhere. The Performance Multiplier will show how TV advertising fuels a ripple effect, lifting performance across search, social and the web. Together with Taboola’s extensive reach across thousands of trusted publisher websites and its proven performance marketing expertise, we’ll unlock even more ways to turn viewer attention into measurable action." - Steve Ellis, Chief Operating Officer, Paramount Advertising

Success Spotlight

A jewelry retailer added Performance Multiplier to their CTV campaign and saw:

• 66% lower cost per site visit
• 5,000+ incremental website visits

By extending their presence across the web, in addition to running on CTV, they were able to capture more demand and drive more customers to their site efficiently.

Looking Ahead

As more businesses adopt Performance Multiplier, we expect to see even greater gains in reach, efficiency, and overall campaign performance. This is just one of the many ways Paramount Ads Manager is helping you unlock premium advertising that’s simple, scalable, and built for real-world results. Try it now >