Industry Insights

Cyber Monday Advertising with CTV Ads: How Small Businesses Turn Viewers Into Online Orders

Q: When is Cyber Monday 2026?

Cyber Monday 2026 is Monday, November 30, the first Monday after Thanksgiving.

Q: How big will Cyber Monday be in 2026?

Adobe projects $15.1 billion in U.S. online spending, a 6.2% increase, which would make it the first single day above $15 billion 1 .

Q: Do CTV ads work for Cyber Monday, and how do I track them?

Shoppers say they do: 87% say ads influenced their research and purchases 3 . Among Paramount viewers, 45% have made a purchase after watching a holiday TV ad 5 . Install the Paramount Ads Manager Pixel before launch, and your dashboard shows pixel-driven site visits, leads and purchases alongside impressions.

Q: Should I advertise on Black Friday or Cyber Monday if my budget is small?

Ideally both, as one continuous campaign that starts before Black Friday and runs through Cyber Monday. If you have to prioritize, put more weight on the day your customers are most likely to buy your offer, and retarget earlier visitors.

Q: Why Run Your Cyber Monday CTV Ads with Paramount Ads Manager?

* Retargeting built in : Install the Pixel and bring visitors back on the big screen. * Fast creative : Refresh your ad for Cyber Monday in minutes with Creative Express . * Premium inventory : Reach viewers streaming on Paramount+, Pluto TV, CBS and more.

Quick answer: Cyber Monday advertising with CTV ads means streaming TV ads that drive shoppers to your website on the biggest online shopping day of the 2026 holiday season, Nov. 30. The playbook: use CTV retargeting for your Black Friday website visitors, promote one clear online offer, and send viewers to a fast, mobile-ready landing page with a QR code or short URL.

Adobe forecasts $15.1 billion in U.S. online spending on Cyber Monday, Nov. 30, up 6.2%, which would make it the first single day above $15 billion¹. The full Cyber Week, from Thanksgiving through Cyber Monday, is forecast at $47.5 billion¹.

For small businesses, that’s a big opportunity, and a crowded one. In AdMall’s 2026 AudienceSCAN research, 41% of Cyber Monday shoppers say they respond to social ads and 41% to ads on search results pages². CTV adds a big-screen way to reach them: 87% of holiday shoppers say ads influenced their research and purchases³. Here’s how to turn viewers into orders.

Why Cyber Monday Advertising on CTV Works

Omnichannel shoppers: 51% of Cyber Monday shoppers bought online in the past month for in-store or curbside pickup², so a CTV ad can drive web and store visits.
Lift across channels: Among advertisers who saw cross-channel lift from CTV in our latest report, 55% saw higher paid search performance and 55% higher paid social performance⁴.
Steady prices: CPMs on Paramount Ads Manager don’t change seasonally, so Cyber Monday demand doesn’t push your costs up. Rates start at $7.
Viewers who act: Paramount viewers are 25% more likely than non-viewers to say a holiday TV ad has influenced their shopping overall⁵.

5 Ways to Make Cyber Monday Advertising Convert

1. Use CTV retargeting on your Black Friday visitors

Install the Paramount Ads Manager Pixel now, and every Black Friday website visitor becomes a retargeting audience. Then run a retargeting campaign on Cyber Monday with a closing message. Paramount’s 2026 report recommends running at least one retargeting campaign once your pixel is installed⁴.

2. Lead with a clear online offer

Cyber Monday shoppers are comparing deals: 56% of holiday shoppers say sales and discounts drive where they shop, and 37% cite free or discounted shipping⁶. Lead with one online offer, such as free shipping if it’s true for you. Refresh your ad in Creative Express and add a QR code or short URL.

3. Match the ad to the landing page

Same offer, same dates, same promo code. Adobe forecasts that 57.4% of holiday online spend will come through mobile devices¹, so test your page on a phone before you launch.

4. Target people who shop online

Use Interests & Behaviors audiences such as Online Shoppers, or let Peak Audience Targeting find the viewers most likely to engage. Selling gifts? Layer in Parents: they’re 2X more likely than non-parents to be spending more on gifts this year⁵. If you ship regionally, use Geotargeting by ZIP code, city, state or DMA.

5. Track the right numbers

Check your dashboard for pixel-driven site visits and purchases, not just impressions. Advertisers with a pixel installed are also 106% more likely to see lift across their other channels⁴. For deeper attribution, Paramount Ads Manager’s measurement partners include Northbeam and INCRMNTAL.

Black Friday vs. Cyber Monday: The 2026 Forecast

	Black Friday (Nov. 27)	Cyber Monday (Nov. 30)	Cyber Week (Nov. 26-30)
Forecast online spend	$12.9 billion	$15.1 billion	$47.5 billion
Forecast growth	+9.2%	+6.2%	+7.4%
Best CTV approach	Build reach, launch early	Retarget and convert	Run continuously

Figures are forecasts and may change when final results are reported.¹

Don’t switch off on Tuesday. Green Monday (Dec. 14) and Super Saturday (Dec. 19) are next. In AdMall’s 2026 research, 12% of U.S. adults say they will shop on Super Saturday, and 52% of those shoppers respond to streaming TV ads². Advertisers who run 2+ campaigns on Paramount Ads Manager see 5.3x higher ROAS than one-time buyers⁴, so keep building on what you learn. For the full-season plan, read our holiday advertising guide for small businesses, then check out our Holiday Hub for more holiday insights to deck your halls with sales this season.

Sources

Adobe Analytics, 2026 holiday forecast, Sept. 28, 2026
AdMall AudienceSCAN (SalesFuel), Nov. 2, 2026
The Trade Desk Intelligence and Appinio, Winter Holiday Shopping Trends, n=400, January 2026, U.S.
Paramount Ads Manager, How SMBs Can Win the Year with CTV report, 2026
Paramount Advertising, 2026 Holiday Insights, August 2026, N=1,135
NRF, October 2026 survey (Prosper Insights & Analytics), published Oct. 28, 2026

Ready to turn viewers into orders? Sign up for Paramount Ads Manager today, and be on TV tomorrow.