* Campaign Set Up: This is where you set your campaign name, campaign goal, budget, and dates.
* Targeting: This is where you set your targeting by location, content placement, demographics, interests & behaviors and more. As you select your targeting, you will see a forecast widget on the right hand side that shows the number of estimated impressions and price per thousand impressions (CPM). Generally speaking, the broader your targeting, the lower the CPM.
* Creative: This is where you upload your video ad. If your video ad is ready, upload your ad by clicking '+ New Creative'. If you do not have your video ad ready yet, select 'Add Creative Later.'
* Payment: This is where you review the set up of your campaign and make any necessary changes. When you are ready, click 'Checkout' and proceed to the Payment page.
Retail
Drive In-Store & Online Sales with CTV
Paramount Ads Manager puts your ads on the fastest-growing streaming service with TV's biggest shows. Reach potential clients with the same ease and control you expect from social but with the impact of TV.
Connect with Shoppers.
Confirm the ROI.
Reach the audiences that matter
Whether you're looking for Luxury Buyers or Online Shoppers, we've got you covered. You can also target by zip code, city, or DMA.
Track online sales
Monitor site visits and online purchases in real-time with the Paramount Ads Manager Pixel.
Measure in-store foot traffic
Track in-store visits directly in your campaign dashboard.
How Midwest Photo Drove 41% Higher Engagement with CTV Retargeting on Paramount Ads Manager
“Paramount Ads Manager has been an effective and efficient way for us to stay in front of high-intent audiences. The platform’s retargeting capabilities and clear reporting made it easy to understand performance and confidently extend reach without wasted spend.” - Ken Lewis, Vice President, Midwest Photo
YOUR CUSTOMERS ARE ALREADY STREAMING
How it works for retail & ecommerce advertisers
Choose your campaign goal
on what you want to drive: from in-store foot traffic to online purchases text
Target high-intent audiences
Luxury Buyers or Online Shoppers, and narrow down location by DMA or zip code text
Upload your CTV ad
or have our team create one for you at no additional cost
Install the Paramount Ads Manager Pixel
to measure the effectiveness of your campaign
LANDMAN | PARAMOUNT+
FAQ