* Campaign Set Up: This is where you set your campaign name, campaign goal, budget, and dates.
* Targeting: This is where you set your targeting by location, content placement, demographics, interests & behaviors and more. As you select your targeting, you will see a forecast widget on the right hand side that shows the number of estimated impressions and price per thousand impressions (CPM). Generally speaking, the broader your targeting, the lower the CPM.
* Creative: This is where you upload your video ad. If your video ad is ready, upload your ad by clicking '+ New Creative'. If you do not have your video ad ready yet, select 'Add Creative Later.'
* Payment: This is where you review the set up of your campaign and make any necessary changes. When you are ready, click 'Checkout' and proceed to the Payment page.
AGENCIES
Deliver High-Impact Results for Every Client
Paramount Ads Manager puts your ads on the fastest-growing streaming service with TV's biggest shows. Reach potential clients with the same ease and control you expect from social but with the impact of TV.
REACH, MEASURE, OPTIMIZE.
ALL IN ONE PLATFORM.
Reach the audiences that matter
Target the viewers you want to reach by locations, interests, content categories, and more.
Track online engagement
Monitor impressions, site visits, online purchases, in-store foot traffic, and more.
Boost results with built-in performance features
Easily turn on CTV retargeting or extend your campaigns across high-quality digital inventory.
Media Matched Advertising Drives Local Impact with CTV
"For advertisers and agencies considering Paramount Ads Manager, our advice is: go for it—especially if you're looking to reach engaged, premium audiences. Take full advantage of the platform's targeting capabilities, pixels, and robust reporting tools. It's a great way to extend your TV strategy with precision and flexibility, and the intuitive interface makes campaign setup and optimization refreshingly easy."
- Anthony Jio, Managing Director, Media Matched Advertising
YOUR CUSTOMERS ARE ALREADY STREAMING WITH PARAMOUNT
How it works for agencies
Create your client account
and set your campaign goal: from site visits and leads to in-store visits
Target high-intent audiences
by interests and behaviors, and narrow down location by DMA and zip code
Upload your CTV ad
or have our team create one for you at no additional cost
Install the Paramount Ads Manager Pixel
to measure the effectiveness of your campaign
LANDMAN | PARAMOUNT+
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