* Campaign Set Up: This is where you set your campaign name, campaign goal, budget, and dates.
* Targeting: This is where you set your targeting by location, content placement, demographics, interests & behaviors and more. As you select your targeting, you will see a forecast widget on the right hand side that shows the number of estimated impressions and price per thousand impressions (CPM). Generally speaking, the broader your targeting, the lower the CPM.
* Creative: This is where you upload your video ad. If your video ad is ready, upload your ad by clicking '+ New Creative'. If you do not have your video ad ready yet, select 'Add Creative Later.'
* Payment: This is where you review the set up of your campaign and make any necessary changes. When you are ready, click 'Checkout' and proceed to the Payment page.
Paramount Ads Manager
Partners
From campaign development to performance measurement, our vetted, industry-leading partners help advertisers launch with confidence and maximize results with exclusive benefits and expertise.
Measurement Partners
Understand the true impact of your streaming campaigns with advanced measurement across your media mix.
Adjust
Mobile measurement and analytics platform, providing the visibility and tools for marketers to scale their apps across digital platforms and channels.
Haus
The causal marketing platform top businesses trust to optimize billions in ad spend worldwide.
INCRMNTAL
An always-on, AI-powered marketing measurement platform built for the privacy-first era, delivering actionable cross-platform and omnichannel insights.
Northbeam
A full suite of marketing measurement tools including multi-touch attribution, incrementality, and media mix modeling.
Quorum
An outcome measurement platform that connects streaming ad exposure to real-world results, reporting the website visits and in-store visits each campaign drove, resolved at the household level.
WorkMagic
An AI-powered marketing measurement platform that combines incrementality testing, attribution, and marketing mix modeling to measure true impact across DTC, retail, and marketplaces.
Supported Platforms
Seamlessly track audience actions by connecting web and purchasing activity directly to your streaming campaigns.
Agency Partners
Our vetted Agency Partners can help manage and optimize your strategy, create CTV-ready creative, and provide insights that connect your campaign performance to your broader marketing strategy. They combine deep expertise in our platform with a strong understanding of Paramount’s streaming audiences.
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