'Tis The Holiday

Season For CTV

Get Your Business

In Front Of Shoppers

The holiday season isn't a single day, it's a series of major 
spending moments from October through New Year's, the biggest window of the year. During this time of heightened attention and spending, we're here to help your brand stand out and make an impact on the big screen. 

Get Started
Get Your Business

Unwrap these holiday

resources for CTV advertising

Create Your Moment

Create Your Moment

Dive into why now is the time to plan your holiday CTV campaign 

Read More
Get Inspired

Get Inspired

Join our upcoming webinar to learn how to maximize your media spend this holiday season 

Sign up
Plan Your Calendar

Plan Your Calendar

Download our guide for key Paramount moments to plan around, and how to turn them into results

Download Now

HOLIDAY ENTERTAINMENT DRIVES

PURCHASING DECISIONS 

3 IN 4
shoppers have learned about 
a new product through a holiday ad 
62%
of respondents pay closer attention to holiday ads on TV than on social media 
82%
Paramount viewers are 82% more 
likely to make a purchase after 
viewing a holiday ad on TV 
Source: Paramount Advertising, 8/14/25 Suzy Fielding, 500 total respondents

KEY SHOPPING MOMENTS THIS SEASON 

FALL

FALL

42% of holiday shoppers begin their shopping even before November 

Black Friday

Black Friday

Remains the busiest shopping day with 166M shoppers in-store and online 

Cyber Monday

Cyber Monday

In 2025, Cyber Monday hit $14.25B in consumer spending 

SUPER SATURDAY 

SUPER SATURDAY 

The last Saturday 
before Christmas brings 
71.6M last-minute shoppers in-stores and online

NEW YEAR’S EVE

NEW YEAR’S EVE

70% of shoppers will shop the week after Christmas and before New Years

Sources: NRF, 2025, Adobe Cyber Monday Report 2025

holiday specials

From festive programming to highly anticipated premieres to key tentpole events, Paramount is the destination 
audiences turn to for holiday content and big entertainment moments.

Fall
Black Friday
Cyber Monday
Green Monday

How It Works

Choose Your Campaign Goal

Choose Your Campaign Goal

based on what you want to drive: from site visits to holiday sales

Target High-Intent Audiences

Target High-Intent Audiences

like holiday shoppers or gift buyers, and narrow down location by DMA or zip code

Upload Your CTV Ad

Upload Your CTV Ad

or have our team create one for you at no additional cost

Install The Paramount Ads Manager Pixel

Install The Paramount Ads Manager Pixel

to measure the effectiveness of your holiday campaign

Contact Us

LANDMAN | PARAMOUNT+LANDMAN | PARAMOUNT+

LANDMAN | PARAMOUNT+

PUT YOUR BUSINESSIN SHOW BUSINESS

Sign up today. Be on TV tomorrow.

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FAQ

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