* Campaign Set Up: This is where you set your campaign name, campaign goal, budget, and dates.
* Targeting: This is where you set your targeting by location, content placement, demographics, interests & behaviors and more. As you select your targeting, you will see a forecast widget on the right hand side that shows the number of estimated impressions and price per thousand impressions (CPM). Generally speaking, the broader your targeting, the lower the CPM.
* Creative: This is where you upload your video ad. If your video ad is ready, upload your ad by clicking '+ New Creative'. If you do not have your video ad ready yet, select 'Add Creative Later.'
* Payment: This is where you review the set up of your campaign and make any necessary changes. When you are ready, click 'Checkout' and proceed to the Payment page.
MEASURE
YOUR IMPACT
Understand the full impact of your CTV ads with clear visibility into website visits, online sales, in‑store traffic, and more.
METRICS THAT MATTER
Paramount Ads Manager is a self-serve TV advertising platform with real-time measurement.
All of your TV campaign tracking & performance lives directly inside your campaign dashboard, giving you a clear view of how your ads are working.
REACH & ENGAGEMENT METRICS
Understand the big picture with details on impressions, video completion rate, top shows, and more.
ONLINE CONVERSATION & SALES
Install the Paramount Pixel to track CTV ad measurement metrics like online purchases, form fills, and sign ups.
IN PERSON VISITS
Connect the dots between your ad and in-store foot traffic with our built-in capabilities, no additional work required.
UNLOCK ADVANCED ATTRIBUTION WITH THE PARAMOUNT PIXEL
Install the Paramount Pixel to connect your ads to online activity, unlock advanced campaign goals and targeting capabilities, and measure full-funnel impact.
INSTALLATION
Pixel is installed on your website to track specific events (clicks, purchases, etc.)
AD VIEW
Viewer sees your ad across Paramount Streaming.
VISIT WINDOW
Viewer visits your website.
CROSS-DEVICE EVENT
Paramount authenticates cross-device connection.
SOURCE VALIDATION
Paramount validates the visits.
Dashboard Summary
You track conversions within your Paramount Ads Manager dashboard.
NEED HELP WITH PIXEL SETUP?
Get your pixel installed quickly with our step-by-step guide. Our dedicated support team is here to help you every step of the way.
CONTACT US
“The pixel was key for us. It helped pinpoint how many of our site visits came specifically from our Paramount ad.”
Robert Mulhearn
Venue and Facility Manager
City of Winston Salem
HOW IT WORKS
LANDMAN | PARAMOUNT+
FAQ