Drive Local Awareness & Foot Traffic with CTV

* Campaign Set Up: This is where you set your campaign name, campaign goal, budget, and dates.

* Targeting: This is where you set your targeting by location, content placement, demographics, interests & behaviors and more. As you select your targeting, you will see a forecast widget on the right hand side that shows the number of estimated impressions and price per thousand impressions (CPM). Generally speaking, the broader your targeting, the lower the CPM.

* Creative: This is where you upload your video ad. If your video ad is ready, upload your ad by clicking '+ New Creative'. If you do not have your video ad ready yet, select 'Add Creative Later.'

* Payment: This is where you review the set up of your campaign and make any necessary changes. When you are ready, click 'Checkout' and proceed to the Payment page.

Paramount Ads Manager allows you to set a campaign budget between $500 - $260,000 per campaign and runs on a CPM (cost per 1,000 impressions) model. The CPM is generated based on your selected targeting (location, content bundle, and/or audience). The more refined targeting you set, the higher the CPM. Here is an article with an in-depth pricing overview

*Location: Includes national, state, DMA, or zip code-level targeting.

*Interests & Behaviors: Reach audiences based on lifestyle, habits, and behaviors.

*Content Placement: Peak Placement, Sports, Entertainment, Action, Comedies, Thrillers, Education, News, and Movies

*Demographics: Targeting includes age, gender, and household income.