* Campaign Set Up: This is where you set your campaign name, campaign goal, budget, and dates.
* Targeting: This is where you set your targeting by location, content placement, demographics, interests & behaviors and more. As you select your targeting, you will see a forecast widget on the right hand side that shows the number of estimated impressions and price per thousand impressions (CPM). Generally speaking, the broader your targeting, the lower the CPM.
* Creative: This is where you upload your video ad. If your video ad is ready, upload your ad by clicking '+ New Creative'. If you do not have your video ad ready yet, select 'Add Creative Later.'
* Payment: This is where you review the set up of your campaign and make any necessary changes. When you are ready, click 'Checkout' and proceed to the Payment page.
RV Wholesalers Turns Paramount Viewers into 2,300 Website Visitors with New CTV Ad
Objective
RV Wholesalers, known as the go-to RV dealer across Ohio and Texas, had social and digital figured out. But when it came to the big screen, they hit a small roadblock: no TV-ready ad.
The RV Wholesalers team wanted to launch a CTV campaign that would put their brand next to the biggest shows and start driving results right away. But speed wasn’t the only priority. They also needed proof that their investment drove results. Measuring success – tracking site visits and tying them back to the new ad – was just as critical.
SOLUTION
To create a compelling and engaging ad, RV Wholesalers partnered with the Paramount team and tapped into Paramount Creative Plus: a service designed to turn existing brand assets into polished, TV-ready ads at no additional cost. In just a few days, the team produced a spot that looked right at home next to top shows.
Before launch, RV Wholesalers also added the Paramount Ads Manager Pixel to their site, a snippet of code that connects the dots between your ad views and subsequent online engagement. With the Pixel in place, they could see exactly how many viewers turned into site visitors.
Results
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LANDMAN | PARAMOUNT+
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