Tech Specs for CTV Advertising
Tech specs
Your ad will be seen on the largest screen in the house, often in surround sound. Let's make sure your brand is ready to be seen in hi-def.
| ATTRIBUTE | VIDEO TRACK | AUDIO CHANNELS |
|---|---|---|
| Bit Depth | 8 bits minimum | 16 or 24 bits only |
| Bit Rate | 10-40 Mbps | 192 KBPS minimum, 48 kHz Sample Rate |
| Duration | :15 or :30 | Must match video duration |
| Dimensions | 1280x720 (16:9) minimum | |
| Codec(s) | mp4 (H.264 high profile) (preferred), mov (Apple ProRes 422 or Apple ProRes 422HQ), Interlaced video is not an accepted scan type, must be Progressive | |
| Frame rate | 23.98 (23.976), 24, 25, 29.97, or 30 fps | |
| Color space | 4:2:2 or 4:2:0 | |
| Channels | 2 Channels only, AAC Codex, Constant frame rate only (in native format) | |
| File size | 10 GB max, No minimum as long as asset meets resolution and bit rate requirements | |
| Slates | Submit without leaders, slates, countdowns | |
| Max Peak | Never excess -6db | |
| Loudness average | -24 LUFS +/- 2 LUFS, based on aTSC A/85 measurement standard | |
| Guidance | No black bars, Constant frame rate only (in native format), Remove any Telecine or 3:2 pull-down added for broadcast, Please make content progressive using adaptive de-interlace with no frame blending |