Paramount Research

CTV vs Social: Where Attention Meets Impact

If you’re still putting all your budget into social, you might be missing where your audience actually is… because according to our calculations, audiences are changing the channel (literally).

Download our free report to uncover how Connected TV is outperforming social across attention, engagement, and ROI - and what it means for your media strategy.

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What’s Inside:

How CTV Boosts Your Whole Strategy

CTV doesn’t just perform, it lifts your social and search campaigns too. Learn how streaming fits into a smarter, more connected media mix.

Where the Attention Actually Is

Spoiler: It’s not in the scroll. See how CTV stacks up against social in time spent, ad completion, and actual viewer engagement.

Where the Money’s Going

Marketers are pulling budgets from social and search, and putting it into streaming. Find out what’s fueling the shift and how you can get ahead of it.