* Campaign Set Up: This is where you set your campaign name, campaign goal, budget, and dates.
* Targeting: This is where you set your targeting by location, content placement, demographics, interests & behaviors and more. As you select your targeting, you will see a forecast widget on the right hand side that shows the number of estimated impressions and price per thousand impressions (CPM). Generally speaking, the broader your targeting, the lower the CPM.
* Creative: This is where you upload your video ad. If your video ad is ready, upload your ad by clicking '+ New Creative'. If you do not have your video ad ready yet, select 'Add Creative Later.'
* Payment: This is where you review the set up of your campaign and make any necessary changes. When you are ready, click 'Checkout' and proceed to the Payment page.
Media Matched Advertising Drives Local Impact with CTV
Objective
Media Matched Advertising is a full-service agency based in Albuquerque, New Mexico, that’s been helping local businesses connect with their audiences for over 25 years. With a strong understanding of the region and a focus on driving results, they work with companies across all kinds of industries to make an impact.
As more viewers turn to connected TV (CTV), Media Matched, sees Paramount Ads Manager as a natural fit for their clients, allowing them to deliver targeted messages in a premium, engaging environment.
Pairing Paramount Ads Manager with channels like streaming audio, digital display, and social media has proven to be a winning formula for Media Matched. They’ve launched campaigns aimed at:
- Helping a dealership drive awareness for seasonal discounts.
- Promoting a concert at a local entertainment venue.
- Supporting a job recruitment push for a municipal office.
- Driving foot traffic to a local retailer.
“For advertisers and agencies considering Paramount Ads Manager, our advice is: go for it—especially if you're looking to reach engaged, premium audiences. Take full advantage of the platform’s targeting capabilities, pixels, and robust reporting tools. It's a great way to extend your TV strategy with precision and flexibility, and the intuitive interface makes campaign setup and optimization refreshingly easy.”
Solution
One recent campaign for a municipal client shows just how effective Media Matched’s approach can be. The agency was brought in to help boost applications for open positions and they delivered, crafting a locally targeted, CTV-led strategy that drove traffic to the client’s employment page and helped meet their hiring goals. Even better, the campaign helped strengthen the organization’s employer brand, setting them up for future success.
And it’s not just public sector clients seeing results. Media Matched also partnered with a local retailer to promote a summer sale, and the Paramount Ads Manager campaign racked up more than 170,000 impressions in the Albuquerque market.
Media Matched Advertising continues to be a trusted partner for Albuquerque businesses looking to make a real connection with their community. Whether it’s helping a local shop get noticed, supporting a city-wide initiative, or getting people out to a weekend event, the team brings a mix of New Mexico knowledge and modern media tools to every campaign, and Paramount Ads Manager has become a key part of how they get results with local audiences.
"Paramount Ads Manager played a key role in helping us extend our reach to engaged viewers with targeted messaging in a brand-safe environment."
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