Media Matched Advertising Drives Local Impact with CTV

Media Matched Advertising is a full-service agency based in Albuquerque, New Mexico, that’s been helping local businesses connect with their audiences for over 25 years. With a strong understanding of the region and a focus on driving results, they work with companies across all kinds of industries to make an impact.

A Modern Approach to Local Targeting

As more viewers turn to connected TV (CTV), Media Matched has embraced it as a powerful tool for reaching local audiences. They see Paramount Ads Manager as a natural fit for their clients, allowing them to deliver targeted messages in a premium, engaging environment.

Pairing Paramount Ads Manager with channels like streaming audio, digital display, and social media has proven to be a winning formula for Media Matched. They’ve launched campaigns aimed at:

• Helping a dealership drive awareness for seasonal discounts.
• Promoting a concert at a local entertainment venue.
• Supporting a job recruitment push for a municipal office.
• Driving foot traffic to a local retailer.

Proven Results Across Sectors

One recent campaign for a municipal client shows just how effective Media Matched’s approach can be. The agency was brought in to help boost applications for open positions and they delivered, crafting a locally targeted, CTV-led strategy that drove traffic to the client’s employment page and helped meet their hiring goals. Even better, the campaign helped strengthen the organization’s employer brand, setting them up for future success.

And it’s not just public sector clients seeing results. Media Matched also partnered with a local retailer to promote a summer sale, and the Paramount Ads Manager campaign racked up more than 170,000 impressions in the Albuquerque market.

Paramount Ads Manager played a key role in helping us extend our reach to engaged viewers with targeted messaging in a brand-safe environment.

A Trusted Partner for Albuquerque Advertisers

Media Matched Advertising continues to be a trusted partner for Albuquerque businesses looking to make a real connection with their community. Whether it’s helping a local shop get noticed, supporting a city-wide initiative, or getting people out to a weekend event, the team brings a mix of New Mexico knowledge and modern media tools to every campaign – and Paramount Ads Manager has become a key part of how they get results with local audiences.

[Paramount Ads Manager] is a powerful tool that helps us bring greater efficiency, accountability, and reach to our clients’ video strategies. In addition, our Paramount representative is very helpful and attentive to our campaign goals and our campaign effectiveness.