How Exsel Marketing Group Used CTV to Drive 220+ In-Person Visits & 2,900+ Site Visits for Southbridge Credit Union

220+in‑person visits to Southbridge branch locations

2,900+site visits from high‑intent audiences

17.8%lower Cost Per Site Visit with Performance Multiplier enabled

Objective

Exsel Marketing Group wanted to understand how CTV could complement Southbridge Credit Union’s existing mix of digital, social, and out-of-home advertising.

As a community-focused credit union, Southbridge saw it as a chance to bring their message to the TV screen in a way that felt both local and scalable.

The team set out to see whether CTV could help move people from simply seeing an ad to actually taking action. In particular, they wanted to drive more in-store visits to Southbridge’s Massachusetts branches and increase website traffic from people exploring things like business loans, lines of credit, and other local financial services.

"Paramount Ads Manager removes the guesswork, and as an agency managing campaigns across various platforms, that matters more than most people realize. The interface is clean and intuitive, the data is detailed, and that clarity lets us focus on strategy and deliver results for our clients.”

Amanda GuilmainCreative Director Exsel Marketing Group

Solution

Exsel ran a 30‑second CTV spot that highlighted how Southbridge supports local small business owners and the financial tools they offer. They built a campaign targeted to key towns across Massachusetts and neighboring areas to reach people most connected to Southbridge’s community story.

To accurately track how many people were visiting Southbridge’s site after seeing the ad, Exsel installed the Paramount Ads Manager Pixel. With the pixel in place, they were able to clearly measure site traffic driven by their CTV ad and understand how audiences were engaging beyond the initial impression.

From there, Exsel expanded the campaign using Performance Multiplier, Paramount Ads Manager’s one-click toggle to extend CTV campaigns into the open web, across thousands of publisher sites. This let them reach potential customers across more devices and browsing environments without adding extra complexity.