INDUSTRY INSIGHTS

A Beginner's Guide to CTV Advertising Measurement

Paramount Team

Industry Insights

Customer Stories News & Announcements

Industry Insights

Best Practices for TV Advertising for Insurance Brands

Industry Insights

Best Practices for TV Advertising for Retail Brands

Industry Insights

Best Practices for TV Advertising for Construction Firms & Building Services

Industry Insights

Best Practices for TV Advertising in Pharmaceutical Marketing

Industry Insights

Best Practices for Full-Funnel TV Advertising in Hospital Marketing

Industry Insights

CTV vs Social: Where Audience Attention Lives (and Lasts)

Industry Insights

How to Create TV-Ready Ads for Your CTV Campaign in Minutes

Industry Insights

How Connected TV Is Driving Automotive Sales (+ Best CTV Marketing Practices to Stay Ahead)

Industry Insights

Best CTV Marketing Practices for Plumbers: How to Get More Service Calls with Streaming Ads

Industry Insights

Best CTV Marketing Practices for Furniture Stores: How to Drive Sales with Streaming Ads

Industry Insights

Best CTV Marketing Practices for Home Improvement Services

Industry Insights

[VIDEO PODCAST] A Conversation with Emily Huo and Nuria Montalvo: What every marketer should know about advertising on TV

Industry Insights

Show Business or No Business: What’s True (and What’s Not) About TV Advertising

Industry Insights

CTV Ad Creative Best Practices: How to Make Holiday Ads That Sleigh

Industry Insights

Your Workback Calendar for Prepping CTV Ads Ahead of Holiday Shopping Weekend

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