Reaching the right audience at the right moment is everything in connected TV advertising. Paramount Ads Manager’s self-serve CTV ad platform was built around that idea, giving advertisers a suite of targeting tools designed for relevance, efficiency, and results across Paramount's premium streaming inventory advertising opportunities.
We recently introduced two new advanced targeting solutions to find your best audience, each suited to a different need:
- Peak Audience Targeting lets our algorithm find the right audience for you.
- Interests & Behaviors Targeting lets you handpick who you want to reach based on what you already know about them.
Peak Audience Targeting: AI-Powered CTV Targeting That Starts With Nothing From You
Peak Audiences takes the guesswork out of targeting entirely. Rather than manually building and managing audience segments, Peak Audience Targeting runs on platform signals, pixel data, and CTV-specific viewership behavior to identify and reach the users most likely to convert, then continuously optimize your targeting as your campaign runs.
Think of it as always-on intelligence working behind the scenes to continuously sharpen your targeting and concentrate your spend where it performs best.
During beta testing, campaigns using Peak Audience Targeting drove 2.7x higher site visit rates - a strong early signal of what automated audience targeting can do once it's running in the background. It's one more way Paramount Ads Manager is answering how to target CTV audiences without adding extra work to your plate.
Interests & Behaviors Targeting: Reach High-Converting Viewers on CTV
Already know exactly who you want to reach? Interests & Behaviors Targeting is your key to finding them.
It lets you go beyond basic demographics and target audiences by interests on CTV based on real-world habits. Whether your ideal customer is an avid live event fan, a frequent online shopper, or a homeowner, this behavior-based targeting approach lets you build campaigns around the passions and habits that define them.
By meeting audiences through the lens of their interests, brands can build campaigns that feel like natural conversations instead of interruptions, driving stronger engagement and better brand recall along the way. This is one of the best CTV targeting features available for advertisers who already know their audience and want to reach them with precision.
The Bottom Line on Advanced CTV Targeting
Peak Audience Targeting and Interests & Behaviors Targeting are two of the newest additions to the Paramount Ads Manager targeting suite. One is built for advertisers who want an algorithm to find their best audience. The other is built for advertisers who already know exactly who they're looking for. Both are designed for better CTV campaign performance, just from different starting points, and together they point to where streaming ad targeting is headed next: more automation for advertisers who want it, more control for those who don't.
Paramount Ads Manager gives advertisers the tools to move beyond guesswork and into a new era of precision, relevance, and results. From real-world buying signals to AI-driven audience optimization, these advanced targeting features are built for the way people watch streaming content today.
Whether you're launching your first CTV campaign or scaling an existing one, the Paramount Ads Manager targeting suite makes sure your message reaches the people who matter most, at the moments that matter most.
Ready to find your people? Log in to Paramount Ads Manager today to start reaching the right audience across Paramount's premium streaming inventory.
And stay tuned for more targeting features on the way as we continue to make Paramount Ads Manager’s self-serve CTV advertising solutions smarter, easier to use, and more precise for advertisers of every size.
