You asked, we listened. We’re constantly rolling out updates designed to make Paramount Ads Manager faster, smarter, and more effective for advertisers like you. From new targeting tools to easier creative setup and real-time performance insights, we are all about making your ad life easier (and your results better).

Like any good series, there’s always a new season in the works. This post will be updated regularly as we roll out more product features and tools, so stay tuned for what’s coming to a screen near you.

February 2026 Updates

These updates were made to help you reach the right audiences with more precision and extend the impact of your campaigns across the funnel. You can now tap into richer targeting signals, reconnect with high-intent viewers, and expand your reach, turning CTV into a true full-funnel channel with Paramount Ads Manager.

Interest & Behaviors Audience Targeting

With our new Interests & Behaviors targeting option, you can reach streaming viewers based on what they actually care about. That means less guessing, and more confidence that your ads are showing up in front of people already aligned with your category.

With Interests & Behaviors targeting, you can:

• Reach viewers based on real-world behavior and content engagement
• Align campaigns to audiences already showing signals related to your category
• Avoid wasted impressions by focusing on viewers more likely to care about your message

Retargeting Campaign Goal

Allow us to reintroduce your brand. Our new Retargeting campaign goal lets you make a lasting second impression with people who’ve already visited your site, and find new audiences who look just like them. Bring these high-intent viewers back with high-impact TV ads across Paramount’s streaming network (just make sure you have that Pixel).

FYI: During beta testing, advertisers using retargeting saw 30%+ improvement in site visit performance by reconnecting with audiences already familiar with their brand on TV.

With Retargeting campaigns, you can:

• Reconnect with past site visitors on the big screen
• Reach lookalike audiences to scale beyond your existing traffic
• Reinforce your message during key decision moments
• Focus budget on viewers showing real buying intent
• Track measurable outcomes across the full customer journey

Learn more about Retargeting >

Performance Multiplier: Extend your campaign beyond streaming

With Performance Multiplier, you can automatically extend your campaign beyond streaming to reach new audiences who closely resemble your CTV ad viewers across trusted publisher websites. It’s a simple, one-click opt-in during campaign setup that helps maximize ROI and drive measurable performance across the funnel.

Toggle on Performance Multiplier to:

• Reach similar viewers across premium publisher sites to expand your campaign’s impact
• Maximize campaign value by extending delivery beyond streaming
• Repurpose existing creative with no additional setup required
• See cross-channel performance in one unified dashboard

More reach. More precision. More performance. Just one toggle.

Ready to zero in on your target audience? Try it out >

November 2025 Updates

We rolled out these updates to make getting on TV simpler and more efficient at every step. With more flexible buying options, smarter delivery, and streamlined workflows, we’ve made Paramount Ads Manager easier than ever for advertisers of any size to launch, manage, and scale campaigns with confidence.

New Paramount Streaming Bundles

We’ve made running CTV ads easier and more affordable than ever. Paramount Ads Manager now offers some of the most competitive CPMs in streaming, giving small and mid-sized businesses a way to access the power of premium TV with any sized budget.

• Reach viewers on the biggest screen in the home without breaking your budget
• Tailored to meet you where you are, and scale into broader reach and content as your business grows
• More control over where you show up on top shows across Paramount+, CBS, Pluto TV, BET, Comedy Central, and more

Learn more about our new bundles >

Frequency Caps: Reach More Viewers with Improved Ad Serving

We’ve fine-tuned frequency caps to help campaigns with narrow targeting deliver more impressions without straying from your original goals. This means fewer under-delivery issues and more flexibility to hit the audiences that matter most.

• Reduce under-delivery for niche audiences
• Keep your ads aligned with your original targeting strategy
• Reach more viewers without extra setup
• Smarter caps = better performance

A Smoother, Smarter CTV Ad Creation Experience

Our redesigned Creative Express flow makes uploading, generating, and editing ads even easier. Now you can save progress as you go, access real-time format tips, and follow guided prompts to help you launch with confidence. Whether you’re building from scratch or updating an existing campaign, the new flow helps you move faster and make fewer mistakes.

• Auto-saved progress so you can build and edit on your schedule
• Helpful format guidance for every ad type
• Smarter prompts that walk you through each step
• More guidance. Less guesswork. A smoother path to launch

Duplication Tool: Rebook Campaigns in Seconds

Loved a past campaign? Now you can duplicate and relaunch it in just one step. Our new Simplified Duplication Flow brings setup, targeting, and creative selection into one sleek page, complete with smart defaults and quick edits.

• Copy everything from your previous campaign in one click
• Make quick tweaks without starting from scratch
• Spend less time rebuilding and more time scaling what works
• Because great campaigns deserve an encore

Get Instant Help with our Chatbot

Need help setting up a campaign or have a quick question? Our new Chatbot 2.0 experience gives you faster, smarter support directly in the platform. With upgraded support and contextual guidance, you’ll get accurate answers and real-time recommendations based on where you are in your workflow - no digging required. (Coming soon: Account rep booking links!)

• Get instant support without leaving your campaign
• Smarter responses powered by advertiser feedback
• Faster troubleshooting and personalized recommendations
• It’s like having a campaign coach built right into your dashboard

Ready to try out the new updates? Start running ads >