Industry Insights

What’s New in Paramount Ads Manager: Smarter Targeting, Simpler Setup, and Stronger Results

You asked, we listened. We’re constantly rolling out updates designed to make Paramount Ads Manager faster, smarter, and more effective for advertisers like you. From new targeting tools to easier creative setup and real-time performance insights, we are all about making your ad life easier (and your results better).

Like any good series, there’s always a new season in the works. This post will be updated regularly as we roll out more product features and tools, so stay tuned for what’s coming to a screen near you.

Here’s what’s new this month:

New Paramount Streaming Bundles

We’ve made running CTV ads easier and more affordable than ever. Paramount Ads Manager now offers some of the most competitive CPMs in streaming, giving small and mid-sized businesses a way to access the power of premium TV with any sized budget.

Reach viewers on the biggest screen in the home without breaking your budget
Tailored to meet you where you are, and scale into broader reach and content as your business grows
More control over where you show up on top shows across Paramount+, CBS, Pluto TV, BET, Comedy Central, and more

Learn more about our new bundles >

Reach More Viewers with Improved Ad Serving

Reach More Viewers with Smarter Frequency Caps

We’ve fine-tuned frequency caps to help campaigns with narrow targeting deliver more impressions without straying from your original goals. This means fewer under-delivery issues and more flexibility to hit the audiences that matter most.

Reduce under-delivery for niche audiences
Keep your ads aligned with your original targeting strategy
Reach more viewers without extra setup
Smarter caps = better performance

A Smoother, Smarter Creative Experience

Paramount Ads Manager Creative Express AI CTV Video Tool

Our redesigned Creative Express flow makes uploading, generating, and editing ads even easier. Now you can save progress as you go, access real-time format tips, and follow guided prompts to help you launch with confidence. Whether you’re building from scratch or updating an existing campaign, the new flow helps you move faster and make fewer mistakes.

Auto-saved progress so you can build and edit on your schedule
Helpful format guidance for every ad type
Smarter prompts that walk you through each step
More guidance. Less guesswork. A smoother path to launch

Rebook Campaigns in Seconds

Loved a past campaign? Now you can duplicate and relaunch it in just one step. Our new Simplified Duplication Flow brings setup, targeting, and creative selection into one sleek page, complete with smart defaults and quick edits.

Copy everything from your previous campaign in one click
Make quick tweaks without starting from scratch
Spend less time rebuilding and more time scaling what works
Because great campaigns deserve an encore

Get Instant Help with our Chatbot

Need help setting up a campaign or have a quick question? Our new Chatbot 2.0 experience gives you faster, smarter support directly in the platform. With upgraded support and contextual guidance, you’ll get accurate answers and real-time recommendations based on where you are in your workflow - no digging required. (Coming soon: Account rep booking links!)