Introducing Paramount Streaming Bundles: Premium TV Ads Starting at $7 CPM

Paramount Ads Manager has always been about access: giving small businesses a way to run TV ads without the barriers of traditional buying. But as the platform grew, and we listened to our customers, it became clear: access alone isn’t enough. They also needed more control, flexibility, and competitive pricing to truly make CTV work for them.

That’s why we launched our new Paramount Streaming Bundles, starting at just $7 CPM.

Paramount Streaming Bundles: A New Way to Buy Streaming Ads

We’re excited to introduce a new and improved tiered buying experience inside Paramount Ads Manager that makes premium streaming more accessible, scalable, and aligned with how businesses actually grow.

With CPMs starting at just $7, advertisers can launch campaigns across trusted Paramount inventory, and have more control over where those ads show up - without needing a massive budget or media agency behind them.

$7 CPMs: Big Screen Impact, Small Screen Cost

Most entry-level CTV campaign costs start between $25-$65 CPM, according to industry benchmarks. Paramount Streaming Bundles start at $7 CPM - offering up to 72-89% savings compared to industry average CPMs.

That means more impressions, more reach, and more flexibility for every dollar spent.

Built for Every Stage of Growth

Paramount Streaming Bundles are designed to adapt to your goals, budget, and business type . Whether you’re testing CTV for the first time or scaling a national strategy, there’s a bundle that can fit your needs:

• CORE (starting at $7 CPM): Efficient reach in brand-safe environments like Pluto TV and TV Everywhere
• EXPANDED (starting at $12 CPM): Access to Core inventory and select Paramount+ content for premium placements
• FULL (starting at $16 CPM): Exclusive access to Paramount's full streaming portfolio (originals, sports, current seasons, and more) that are only available for Paramount direct buyers like yourself

Not seeing all three bundles in your campaign setup? That’s by design. Paramount Ads Manager was built to surface the most relevant bundle based on your goals. If you're interested in scaling into more premium content or unlocking additional tiers, reach out to our dedicated Paramount reps. They’ll help you build a plan that fits your growth stage.

Ready to Get Started?

Explore the new Paramount Streaming Bundles and launch your next campaign today.