Introducing Paramount Streaming Bundles: A New Way to Buy TV Ads on Streaming

Paramount Ads Manager has always been about access: giving small businesses a way to buy TV ads without the barriers of traditional buying.

But as the platform grew, and we listened to our customers, it became clear: access alone isn’t enough. They also needed more control, flexibility, and competitive pricing to truly make buying CTV advertising work for them.

That’s why we launched our new Paramount Streaming Bundles.

Paramount Streaming Bundles: A New Approach to Self-Serve TV Advertising Platforms with Premium Streaming Inventory

Paramount Streaming Bundles introduce a tiered buying experience that simplifies buying TV commercial spots across premium streaming content - making it more accessible, scalable, and aligned with how businesses actually grow.

With low CPMs, advertisers can launch campaigns across trusted Paramount inventory, and have more control over where those ads show up - without needing a massive budget or media agency behind them.

Big Screen Impact, Small Screen Cost

Traditional TV buying often raises questions like:

• How much for advertising on TV?
• How much do TV commercials cost?

The new and improved Paramount Ads Manager cost structure allows advertisers to scale without long-term commitments, delivering premium streaming impressions at significantly lower CPMs than traditional TV.

Most entry-level CTV campaign costs start between $25-$65 CPM, according to industry benchmarks. With CPMs starting at $7, Paramount Streaming Bundles offer 80%+ savings compared to industry average CPMs.

That means more impressions, more reach, and more flexibility for every dollar spent - making Paramount Ads Manager one of the most affordable self-serve CTV advertising platforms with premium streaming inventory.

Built for Every Stage of Growth

Paramount Streaming Bundles are designed to adapt to your goals, budget, and business type . Whether you’re testing CTV for the first time or scaling a national strategy, there’s a bundle that can fit your needs:

• CORE: Efficient reach in brand-safe environments like Pluto TV and TV Everywhere
• EXPANDED: Access to Core inventory and select Paramount+ content for premium placements
• FULL: Exclusive access to Paramount's full streaming portfolio (originals, sports, current seasons, and more) that are only available for Paramount direct buyers like yourself

Not seeing all three bundles in your campaign setup? That’s by design. Paramount Ads Manager was built to surface the most relevant bundle based on your goals. If you're interested in scaling into more premium content or unlocking additional tiers, reach out to our dedicated Paramount reps. They’ll help you build a plan that fits your growth stage.

Ready to Get Started?

Whether you’re testing streaming for the first time or replacing traditional TV buys, Paramount Ads Manager simplifies buying TV advertising.

Explore the new Paramount Streaming Bundles and launch your next campaign today.