* Campaign Set Up: This is where you set your campaign name, campaign goal, budget, and dates.
* Targeting: This is where you set your targeting by location, content placement, demographics, interests & behaviors and more. As you select your targeting, you will see a forecast widget on the right hand side that shows the number of estimated impressions and price per thousand impressions (CPM). Generally speaking, the broader your targeting, the lower the CPM.
* Creative: This is where you upload your video ad. If your video ad is ready, upload your ad by clicking '+ New Creative'. If you do not have your video ad ready yet, select 'Add Creative Later.'
* Payment: This is where you review the set up of your campaign and make any necessary changes. When you are ready, click 'Checkout' and proceed to the Payment page.
Moving Forward Marketing Drives 5,000+ Incremental Site Visits by Expanding CTV Ads to Trusted Publisher Sites
Objective
FAO Jewelers partnered with Moving Forward Marketing, a full-service marketing agency, to launch a standout holiday campaign during one of the busiest retail seasons. The agency knew that premium streaming would help the brand break through the noise and build trust, but they also wanted to extend reach beyond CTV – without spinning up separate campaigns or juggling multiple buying flows.
The mission was simple: drive efficient site traffic and capture incremental demand across the open web by blending premium CTV reach with efficient traffic growth
Solution
Performance Multiplier delivered a clear lift for Moving Forward Marketing and FAO Jewelers. By extending their CTV campaign to the web, the team drove more than 5,000 incremental site visits and saw a major improvement in efficiency.
The combined Paramount Ads Manager + Taboola approach delivered a 6X higher site visit rate and reduced cost per site visit by 66% compared to platform retail benchmarks.
In total, the campaign generated over 2 million impressions, boosted holiday visibility, and proved how a unified setup can drive both reach and performance without any extra lift.
Results
Want to learn more about how Performance Multiplier can drive more results for your business?
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