CUSTOMER STORIES
Moving Forward Marketing Drives 5,000+ Incremental Site Visits by Expanding CTV Ads to Trusted Publisher Sites
GOAL
- Stand out during peak holiday season by extending reach beyond CTV without extra workflows
- Drive more cost efficient site traffic
SOLUTION
- Activate Performance Multiplier to combine Paramount CTV and Taboola open-web scale
RESULT
- 5,000+ incremental site visits
- 6X higher site-visit rate
- 66% lower CPSV vs. benchmarks
- 2M+ impressions during the holiday push
The Goal: Blend Premium CTV Reach with Efficient Traffic Growth
FAO Jewelers partnered with Moving Forward Marketing, a full-service marketing agency, to launch a standout holiday campaign during one of the busiest retail seasons. The agency knew that premium streaming would help the brand break through the noise and build trust, but they also wanted to extend reach beyond CTV – without spinning up separate campaigns or juggling multiple buying flows.
The mission was simple: drive efficient site traffic and capture incremental demand across the open web.
The Solution: Tap Into the Power of Performance Multiplier
To hit their goals, Moving Forward Marketing activated Performance Multiplier, Paramount Ads Manager’s easy, one-click way to extend a CTV campaign into the open web. With this opt-in, the agency combined Paramount’s premium streaming reach with Taboola’s distribution across thousands of trusted publisher sites.
This unified approach allowed Moving Forward Marketing to easily scale their client’s campaign into high-intent, performance-driven environments – all from one dashboard.
The Results: More Reach, More Site Traffic, More Efficiency
Performance Multiplier delivered a clear lift for Moving Forward Marketing and FAO Jewelers. By extending their CTV campaign to the web, the team drove more than 5,000 incremental site visits and saw a major improvement in efficiency.
The combined Paramount Ads Manager + Taboola approach delivered a 6X higher site visit rate and reduced cost per site visit by 66% compared to platform retail benchmarks.
In total, the campaign generated over 2 million impressions, boosted holiday visibility, and proved how a unified setup can drive both reach and performance without any extra lift.