CUSTOMER STORIES
iMemories Drives 65K+ Site Visits with Paramount Ads Manager
The results we’ve seen on Paramount via the Ads Manager Pixel are exceptional.
Geoffrey Schultz
VP of Marketing, iMemories
GOAL
Streamline media buying and drive qualified site traffic.
SOLUTION
Access premium inventory directly through Paramount Ads Manager and use the Paramount Ads Manager Pixel for campaign attribution.
RESULT
~1.3M impressions
65,000+ site visits
Worried that your old photos and home videos might get lost in the digital age? For nearly two decades, the team at iMemories has been helping people digitally preserve their most cherished memories.
The Goal: Streamline Media Buying and Drive Qualified Site Traffic
Although iMemories was no stranger to advertising on connected TV (CTV), they began to question whether third-party platforms might be limiting their access to the highest-quality inventory – and the most engaged viewers. The team wanted to take greater control of their media strategy, ensure their brand appeared in top-tier environments, and ultimately drive more qualified traffic to their website.
Watch the ad
The Solution: Unlock Premium Inventory with Direct Attribution Insights
By adding Paramount Ads Manager to their marketing mix, iMemories unlocked direct access to premium, culturally relevant content across CBS, BET, MTV, Comedy Central, and more. Over the course of a month, they ran five targeted campaigns, each designed to test different audience segments and locations across the U.S.
To gain deeper attribution insights, the team implemented the Paramount Ads Manager Pixel, enabling them to track online site visits directly tied to viewers who saw their Paramount ads.
The Results: Impressions that Turned into Actions
iMemories’ campaigns on Paramount Ads Manager delivered strong performance, generating over 1.3 million impressions and driving more than 65,000 visits to their website. These results underscore the power of premium inventory and precise targeting in reaching audiences who are not only engaged, but ready to take action.
#0
fastest-growing streaming platform
0M+
full-episode monthly viewers on Paramount Streaming
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unskippable seconds on the big screen
Source: Freewheel, Dec 2024