* Campaign Set Up: This is where you set your campaign name, campaign goal, budget, and dates.
* Targeting: This is where you set your targeting by location, content placement, demographics, interests & behaviors and more. As you select your targeting, you will see a forecast widget on the right hand side that shows the number of estimated impressions and price per thousand impressions (CPM). Generally speaking, the broader your targeting, the lower the CPM.
* Creative: This is where you upload your video ad. If your video ad is ready, upload your ad by clicking '+ New Creative'. If you do not have your video ad ready yet, select 'Add Creative Later.'
* Payment: This is where you review the set up of your campaign and make any necessary changes. When you are ready, click 'Checkout' and proceed to the Payment page.
iMemories Drives 65K+ Site Visits with Paramount Ads Manager
Objective
Worried that your old photos and home videos might get lost in the digital age? For nearly two decades, the team at iMemories has been helping people digitally preserve their most cherished memories.
Although iMemories was no stranger to advertising on connected TV (CTV), they began to question whether third-party platforms might be limiting their access to the highest-quality inventory – and the most engaged viewers. The team wanted to take greater control of their media strategy, ensure their brand appeared in top-tier environments, and ultimately drive more qualified traffic to their website. Simply but, they wanted to streamline media buying and drive qualified site traffic.
"The results we’ve seen on Paramount via the Ads Manager Pixel are exceptional.”
Solution
By adding Paramount Ads Manager to their marketing mix, iMemories unlocked direct access to premium, culturally relevant content across CBS, BET, MTV, Comedy Central, and more. Over the course of a month, they ran five targeted campaigns, each designed to test different audience segments and locations across the U.S.
To gain deeper attribution insights, the team implemented the Paramount Ads Manager Pixel, enabling them to track online site visits directly tied to viewers who saw their Paramount ads.
iMemories’ campaigns on Paramount Ads Manager delivered strong performance, generating over 1.3 million impressions and driving more than 65,000 visits to their website. These results underscore the power of premium inventory and precise targeting in reaching audiences who are not only engaged, but ready to take action.
Results
LIONESS | Paramount +
FAQ