News & Announcements
Paramount Ads Manager Launches New Agency Partner Program to Help SMB Advertisers Launch And Scale With Confidence
Streaming has become one of the most powerful ways for brands to reach new, engaged audiences. At the same time, running advertising across new channels can feel overwhelming. Between new platforms, new measurement tools, and new media strategies, many businesses rely on agencies to help guide the way.
That’s why we are introducing our new Paramount Ads Manager Agency Partner Program, designed to connect SMB advertisers with an experienced advertising agency for small businesses, and provide agencies with the resources they need to win more streaming clients.
This new program brings together a curated network of agencies that specialize in launching, measuring, and optimizing campaigns through Paramount Ads Manager.
By combining the power of Paramount’s premium streaming inventory with expert agency support, businesses of any size can now appear within TV’s biggest shows.
Helping advertisers launch and scale on streaming
Through the Agency Partner Program, advertisers can now connect directly with agencies that already know how to plan, launch, and optimize campaigns on Paramount Ads Manager.
These partners bring deep, hands-on experience with Paramount Ads Manager’s streaming inventory, targeting tools, measurement capabilities, and optimization strategies for Paramount’s specific audience. That means advertisers don’t have to start from scratch when adding streaming to their media mix.
Instead, you can work with a partner that understands how to:
- Build campaigns that fit your goals and budget
- Reach the right audiences across Paramount’s streaming ecosystem
- Measure and optimize performance over time
Working with a trusted, vetted Agency Partner will mean faster campaign launches, more confident decision-making, and better outcomes from their streaming investment. Check out all of our founding agency partners here.
"We’re excited to join the Paramount Agency Partner Program and help our clients connect with audiences through some of the best content in streaming. Paramount’s platform opens up great opportunities for brands, and we’re looking forward to building smart, creative campaigns together." - Nate Hartmann, CEO, Yellow Box
Empowering agencies with new tools and visibility
The program is designed to not only support our advertisers, but also to help advertising agencies for small businesses and growing brands grow their streaming business and clients.
As connected TV becomes a bigger part of modern media plans, Paramount Ads Manager can help agencies expand their streaming capabilities by providing access to:
- Exclusive offers and incentives
- Sales enablement resources
- Platform education and training
- Co-marketing opportunities that help build expertise, exposure, and credibility
By giving agencies the tools to succeed, Paramount Ads Manager is building a stronger ecosystem that benefits everyone: from marketers launching their first streaming campaign to agencies scaling their CTV practice.
Making premium TV advertising more accessible
At its core, the Agency Partner Program reflects our broader mission: making premium television advertising more accessible to businesses of all sizes.
By combining the scale and cultural impact of Paramount’s streaming content with a growing network of agency partners, Paramount Ads Manager is giving advertisers more ways to succeed on the biggest screen in the house.
Whether you’re an advertiser looking for expert support or an agency ready to expand your streaming capabilities, the new Agency Partner Program makes it easier to grow with Paramount Ads Manager.
