Audience Targeting
Reach the Right Audience
Target the audiences that matter most with precision and reach across Paramount's premium streaming content.
Reach Your Audience
Where They Watch
Target viewers by demographics, interests, and behaviors across Paramount's premium streaming content. Reach 80M+ monthly active users on the #1 streaming service.
Get StartedPowerful Targeting Capabilities
Demographic Targeting
Reach audiences by age, gender, household income, and more precise demographic segments.
Interest & Behavioral Targeting
Connect with viewers based on their interests, viewing habits, and online behaviors.
Geographic Targeting
Target by zip code, city, DMA, or run a nationwide campaign with ease.
In-Market Audiences
Reach consumers who are actively researching and ready to buy in your category.
See How It Works
Watch how Paramount Ads Manager helps you reach the right audience at the right moment.
Amplify Your Message
Reach More Viewers
Expand your audience reach with Paramount's scale of 80M+ monthly active users across CBS, MTV, Nickelodeon, Paramount+, and more.
Learn MoreRe-Engage Your Audience
Stay Top of Mind
Retarget viewers who have already shown interest in your brand or visited your website. Keep your message in front of the right people.
Get StartedParamount's targeting capabilities helped us reach exactly the right audience for our campaign. The results exceeded our expectations.