Today, Paramount Ads Manager is unveiling new partnerships to unite premium streaming advertising, advanced measurement capabilities, and expert media agencies into one ecosystem. This launch represents a major step forward in bringing performance, transparency, and accessibility to one of the most powerful and growing channels, streaming TV.
Paramount Skydance offers access to highly engaged audiences at a massive scale, powering 1 in 5 streaming minutes across Paramount+, Pluto TV, CBS, Comedy Central, and more. Through Paramount Ads Manager, businesses can easily launch campaigns across this premium streaming inventory with the same simplicity as buying social ads.
Paramount Ads Manager advertisers can now access a curated group of leading measurement providers and agencies designed to help them optimize and better understand campaign performance. By working with these partners, advertisers can leverage the expertise of agencies experienced in launching successful streaming campaigns alongside leading measurement solutions to validate business outcomes such as leads, sales, site visits, and in-store activity.
Premium TV, Now Built for Performance
Premium television has always been where culture is made. With its continued evolution, we’ve also seen increased transparency into understanding its performance and impact in recent years.
With Paramount Ads Manager, advertisers gain unprecedented visibility into their streaming campaigns on premium TV. This includes insight into exactly which top shows their ads ran in, along with granular reporting down to the ZIP code level, helping teams better understand reach and performance across target audiences.
Paired with a growing ecosystem of measurement partners, advertisers can combine the storytelling power of premium streaming with more robust ways to evaluate impact.
The result is the ability to reach high-value audiences on the biggest shows and movies, while also gaining deeper insight into how campaigns translate into real business outcomes. Together, these capabilities are unlocking a new era for performance marketers measuring streaming TV.
Built for Every Advertiser
No matter where you are in your advertising journey, our partners can support your growth at every stage.
For advertisers new to streaming TV and looking to grow their business, these partnerships provide an easy entry point into trusted measurement and agency partners to validate their investments and ensure they get the most out of their advertising dollars.
For more experienced advertisers, it enables continued use of familiar tools and workflows while making it easier to compare streaming TV performance alongside other channels in a unified view.
What’s Next
This is just the beginning. Paramount Ads Manager will continue expanding its partner ecosystem and investing in new ways to support advertisers as they grow in streaming TV.
More measurement partners, agency partners, and additional capabilities are coming soon. For now, this launch makes it easier for businesses of all sizes to advertise, measure, and grow on premium television.
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