CTA Advertising for Food & Beverage Brands: Reach Hungry Customers with Paramount Ads Manager

Today’s diners crave great food – and great content. These days, they’re streaming their favorite shows way more than they’re doom‑scrolling. And for restaurants and food & beverage brands, that shift makes CTV advertising one of the most effective ways to reach people already thinking about their next meal.

And Paramount’s audience? They’re exactly the kind of diners you want to reach:

• 68% of Paramount Streamers visited a quick-service restaurant (QSR) 4+ times in the past month
• 3 in 5 say that going out to eat is all about the experience
• 1 in 3 often eat meals on the run
• 3 in 4 Paramount Streamers say they’re always looking for new ways to live a healthier lifestyle, and nearly 1 in 4 consider themselves to be Healthy Home Cooks

For brands fighting for share of stomach, Paramount Ads Manager makes it easy to bring digital marketing for restaurants into the CTV era.

Why Food & Beverage Marketers Are Turning to CTV Advertising

1. Influence Everyday Decisions in Real Time

Food decisions happen constantly. In fact, 1 in 4 US Millennials say they’ve ordered delivery three or more times in a single day. When your message hits while people are relaxing (and likely hungry), you have a real shot at influencing what they choose next. Bonus: on CTV, your ads don’t get skipped or scrolled past.

2. Turn Cravings Into Action with Big-Screen Appetite Appeal

Food looks great on a big screen. Whether you’re showcasing juicy burgers, crunchy salads, or the latest prebiotic drink in multiple flavors, CTV amplifies cravings in a way mobile and social just can’t.

3. Reach People Who Live (and Eat) Nearby

Most restaurant marketing is hyper-local. With precise geotargeting, CTV helps put your message in front of nearby diners who can turn a craving into an order right now. It’s perfect for promoting new locations, seasonal menu drops, and mid-week specials.

How Paramount Ads Manager Helps Restaurants Drive Real Results

Targeting Built for Food & Beverage Brands

Paramount Ads Manager helps you zero in on audiences that match your menu. With interest-based segments like Food & Beverage, QSR Customers, and Parents (plus geotargeting when you need it), your message lands in front of people most likely to convert.

Measurement That Connects CTV to Orders and Visits

By installing the Paramount Ads Manager Pixel, you can easily track actions like:

• Website visits
• Menu views
• Online purchases

And if you have physical locations, foot-traffic measurement shows how many in-person visits your CTV ads drive. It’s one of the clearest ways to prove your CTV investment is working.

Easily Turn Existing Assets into Mouthwatering CTV Ads

No TV ad? No problem. Our team can create a TV-ready ad for you using your existing brand assets. It’s fast, flexible, and ideal for busy teams juggling multiple locations, seasonal promotions, and evolving menus.

Ready to Reach Hungry Customers on CTV?

Diners are streaming everywhere, all the time. With Paramount Ads Manager, food & beverage brands can reach high-value households, build crave-worthy appeal in premium environments, and drive the actions that matter most – from online orders to in-store visits. Sign up today >