CTV Advertising for Education Marketers: How Paramount Ads Manager Helps You Reach Today’s Learners

Digital marketing for education is evolving just as quickly as viewer behavior. Today’s prospective students and the families influencing their decisions aren’t just browsing websites or scrolling social media. They’re streaming. A lot.

And that makes audience alignment more important than ever. Effective digital marketing for educational institutions works best when you can reach households most likely to take action, whether that’s parents of high school juniors, working adults exploring career growth, or families researching online courses.

That’s where Paramount’s audience really shines. 40% of Paramount Streamers have children under 18 at home, and they’re **11% more likely than the general population to have a child heading to college in the next 12 months **– a prime audience for your next enrollment push.

And with Paramount Ads Manager, education advertisers can easily connect with these motivated learners and families in a premium, brand-safe environment.

Why Education Marketers Are Turning to CTV

1. Reach Households Navigating Important Education Milestones

Education is rarely a solo decision. Parents, caregivers, and partners often play a central role in evaluating programs, comparing institutions, and encouraging next steps.

Because so much streaming happens together, CTV naturally amplifies household influence, reaching both prospective students and the people helping guide their choices. Co-viewing creates shared moments of attention, and 43% of people say they’re likely to discuss ads with others when co-viewing. This makes CTV a powerful way to spark conversations about education milestones.

2. Build Trust and Credibility through Premium Storytelling

In marketing for higher education, trust is everything. Whether it’s an undergraduate degree, a certification program, or a test prep academy, prospective learners want reassurance that they’re choosing a reputable institution. Why not share your story next to some of TV’s most recognized and trusted shows on Paramount?

3. Stay Top-of-Mind Throughout Long Enrollment Cycles

Choosing a school or program takes time. CTV helps keep you top-of-mind throughout that journey. Our recent report found that CTV viewers are more attentive and alert when watching ads, and that CTV drives higher brand recall and affinity than social media.

How Paramount Ads Manager Helps Education Marketers Drive Results

Targeting Built for Education Marketing

Paramount Ads Manager gives education marketers simple, effective ways to reach high-intent households.

• Geotarget by city, state, or ZIP code
• Reach parents and viewers actively interested in education, learning, and certifications

Measurement That Connects CTV to Real-World Actions

By installing the Paramount Ads Manager Pixel, you can see how CTV impressions translate into meaningful outcomes, such as website visits and leads. And because the Pixel tracks activity across your key pages, you’ll quickly understand which audiences, creatives, or programs are driving the strongest outcomes.

Creative Support That Makes CTV Easy

If you don’t have a TV-ready ad, our team can help you build one using your existing brand assets. It’s a simple way to bring your story to the biggest screen in the home without additional creative lift.

Ready to Reach Prospective Students on CTV?

Sign up today to discover how Paramount Ads Manager can help you make an impact across the funnel, on the biggest screen in the home.

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