CTV Advertising for Financial Services: How Paramount Ads Manager Connects Banks with Quality Leads

Today’s customers are streaming – a lot. For local and regional banks, credit unions, and financial service firms, this shift creates a powerful opportunity to use CTV advertising to reach financially engaged households.

And Paramount’s audience is especially aligned with what financial marketers need.

• 1 in 10 Paramount Streamers are likely to hire a financial advisor in the next 12 months
• Nearly 1 in 5 Paramount Streamers have investments totaling over $250K
• Nearly 1 in 4 Paramount Streamers identify as Careful Money Managers

Whether you’re focused on new client acquisition, customer retention, or brand trust, Paramount Ads Manager makes it easy to bring marketing for banks and financial institutions into the CTV era.

Why Financial Marketers Are Turning to CTV Advertising

1. Reach Financial Decision-Makers When They’re Paying Attention

CTV delivers unskippable attention on the big screen, and that attention pays off. Our recent report found that, compared to social media:

• CTV ads capture 4.6X more attention
• CTV drives higher brand recall and ad affinity

For teams focused on marketing strategies for financial services, CTV is a powerful way to catch the eye of customers who are already tuned in.

2. Build Trust With Premium, Brand-Safe Environments

Trust is central to every financial decision, from opening a new account to choosing an advisor. With Paramount Ads Manager, your message runs next to some of the most popular shows on TV. It’s the ideal setting for reinforcing credibility and strengthening confidence in your services.

3. Stay Top-of-Mind Throughout Long Financial Decision Cycles

Financial decisions rarely happen instantly. When your message appears repeatedly in high-attention CTV moments, it reinforces awareness and recognition – boosting performance across your other channels.

Recent studies show that CTV exposure increased paid social conversion by 8.5% and paid search conversion by 22.3%, making it a powerful complement to your existing digital strategy.

How Paramount Ads Manager Connects Financial Marketers With Quality Leads Through CTV

Targeting Built for Financial Services Growth

Paramount Ads Manager helps financial institutions reach high-intent customers in their local markets with:

• Geotargeting by city, state, or ZIP code
• Interest-based audiences, including Financial Services, Homeowners, and Business Decision Makers

This ensures your CTV ads reach people who are actively managing money or approaching major life milestones.

Measurement That Proves CTV’s Impact

With the Paramount Ads Manager Pixel, you can see how CTV influences customer behavior, from website visits to lead form submissions. For institutions with physical branches, foot-traffic measurement shows how many in-person visits your CTV ads help drive.

Creative Support That Makes CTV Simple

If you don’t have a CTV-ready ad, we can build ad creative for you using your existing brand assets. It’s a fast, free, low-lift way to deliver a polished message on the biggest screen in the home – without additional production costs.

Ready to Reach High-Value Financial Customers on CTV?

Streaming is now central to how your customers spend their time. With Paramount Ads Manager, you can reach financially engaged households, build trust in premium environments, and measure the actions that lead to real growth. Sign up today >