Ace Your Back-to-School Strategy

Back-to-school spending is projected to top $84B this year making it one of the biggest shopping moments of 2025. Now’s the time to get your brand in front of 115M+ customers with Paramount Ads Manager.

Your ads will appear on top networks like Paramount+, PlutoTV, CBS, MTV, Comedy Central, and more with a 96% video completion rate, ensuring premium reach and performance—fast. You can launch your campaign in as little as 24 hours

Why Act Now?

• Shoppers start early: 2 out of 3 completed their back-to-school shopping by late July last year. There is still time for you to set up your next CTV campaign with Paramount Ad Manager to influence these shoppers.
• Value matters: Customers are prioritizing deals, savings, and essentials. Lead with special promotions and limited-time offers.
• Measurable outcomes: Regardless of how your customer chooses to shop, Paramount Ads Manager can help you measure the impact of your CTV ads on real-world outcomes, including website visits, purchase, in-person visits and more. CTV isn’t just for awareness anymore. Our platform blends premium storytelling with performance marketing—so you can reach the right audience and prove ROI.

Want to know what’s driving back-to-school behavior this year? Read the full infographic for more insights!