On-Demand Webinar: How to Make Every Channel Work Harder with Connected TV (CTV)

If you missed our live session of Better Together: How to Make Every Channel Work Harder with CTV, you can now watch the full webinar on demand. This session is designed for marketers looking to understand how Connected TV (CTV) fits into a modern, full-funnel media strategy – and how it can strengthen the channels you’re already investing in.

In this 30-minute webinar, we break down why Connected TV (CTV) has become one of the last true attention channels, and how pairing it with social and search can help you drive better results across your entire marketing mix. You’ll also hear from Kym Parker, SVP of Media Strategy at Compound Growth Marketing, as she shares a real cross-channel campaign that generated a 313% lift in leads for their client.

“We love to include [CTV] in media plans as always-on. Having that continued ability to have a brand message out in market really does have an impact on those bottom-of-funnel campaigns, especially as time goes on and that effect starts to compound.” - Kym Parker, SVP of Media Strategy, Compound Growth Marketing

If you’re looking to get more value from the tactics you’re likely already running, this session will give you clear next steps.

Watch the Webinar

What You’ll Learn About CTV and Cross-Channel Strategy

• How CTV, social media, and search work better together than in isolation
• Why CTV is key in today’s attention economy and how it can strengthen your 2026 media strategy
• How to choose and use attribution tools to measure the impact of CTV on lower-funnel results

Ready to Put CTV to Work?

Whether you’re building your first CTV campaign or optimizing a full-funnel media mix, we’re here to help you get started. Reach out anytime and our team will work with you to apply these insights to your own marketing plan.