Paramount Ads ManagerAgency Partners

Our Agency Partners are vetted by our team and admitted to the program based on their experience launching campaigns on our platform. If you’re looking for a partner, we recommend these agencies because they have specialized expertise within our platform and a deep understanding of Paramount Streaming audiences, targeting, and measurement capabilities.

Working with an agency partner can help you get the most out of your budget if you’re newer to advertising or need additional resources to help with your workload. Agencies bring expertise in CTV advertising, campaign management, and optimization. They can enhance the creative process by producing CTV-ready ads with multiple variations tailored to your goals, audience, or feedback. Agencies also provide insights that connect your CTV performance to your overall advertising strategy, helping integrate CTV more effectively into your broader marketing plan.

Smaller, local agencies may have a deeper understanding of your market and audience, making them ideal if you want close collaboration or a campaign tailored to a specific area. Larger agencies bring broader expertise and resources that benefit more complex campaigns. They often have dedicated teams for creative strategy, optimization, and strategic guidance beyond a single campaign. This is especially valuable if you want to scale regionally or nationally, or integrate CTV into a broader marketing strategy. Look for an agency with experience in your industry to ensure your messaging resonates with your target audience.

Creative Agencies focus on designing and producing your ads, including visual design, messaging, graphics, editing, storytelling, and production. Once you have a CTV-ready ad, Media Agencies focus on where and how your ad is delivered, managing campaign targeting, placement, optimization, and reporting. Some agencies offer both creative and media services.

Agencies can help businesses of all sizes plan and launch campaigns within your budget, whether you’re testing CTV for the first time or running a larger campaign. Some agencies may have their own recommended budgets, so we recommend discussing your goals and budget with them to align on what would work best for you.

Agency Partners receive competitive ad credit offers to help them win new business. They also gain access to exclusive sales enablement materials, digital assets, education, and have a dedicated support team to help ensure their clients are successful on our platform. Additionally, we offer co-marketing opportunities to help Agency Partners build credibility and position themselves as CTV experts in their respective industry.