Connected TV Ads vs Social Media Ads

Social media advertising is a must for most marketing strategies, but standing out is tough—endless content, quick-scrolling users, and skippable ads make it hard to hold attention.

That's why more marketers are turning to CTV advertising. Once seen as expensive and complex, Connected TV ads are now accessible, affordable, and built for impact.

With CPMs as low as $15 and free CTV ad creation tools, you can put your business on the biggest screen in the home—where viewers are tuned in, watching their favorite shows, and your 15- or 30-second ad can't be skipped.

Different Environment

Viewers watch their favorite shows, often with friends or family, not scrolling alone. This creates a more attentive viewing environment where your ads can make a stronger impression.

Larger Screen

Your message is typically seen on the largest screen in the house. The visual impact of a TV screen far outweighs that of a mobile device or computer, giving your creative more room to shine.

Longer View

Paramount ads offer 15 or 30 unskippable seconds of viewers' attention. Compare this to social media where users can scroll past your ad in less than a second.

REACH CUSTOMERS YOU WON’T FIND ON SOCIAL MEDIA

"The wonderful thing about Paramount Ads Manager is that you can get high-90 video completion rates … If I apply that same standard to any of the social media platforms, I'm going to have CPMs for a video completion view that are going to be 400-500% more expensive."

Matthew McClanahan

President, Moving Forward Marketing

THE DIFFERENCE BETWEEN CTV AND SOCIAL