[INFOGRAPHIC + WEBINAR] Deck the Screens: Holiday Insights for CTV Marketers

In case you couldn't tell from the influx of festive storefront displays and gift guides filling our inboxes, the holiday season is officially upon us. And for marketers, that means the window to capture attention (and drive action) is... now.

INFOGRAPHIC: CTV Holiday Shopping Trends

To better understand how consumers are approaching the 2025 holiday season, we ran a study with 500 respondents across the U.S. The goal? To uncover what shoppers want from holiday ads, where they’re paying attention, and what drives them to take action.

The findings were clear: CTV is the channel to be on, and Paramount Ads Manager is the platform that can get you on those coveted shopping lists. Not only are Paramount audiences planning to spend more this season, but they’re also more likely to make a purchase after seeing a holiday ad on TV.

Here’s a snapshot of what we found:

WEBINAR: Turning Holiday Insights into Impact

To help marketers turn these insights into action, we hosted a live webinar with Paramount's Kira Federer, VP of SMB Marketing, and Spencer Parker, VIP and Group Creative Director behind dozens of Fortune 100 campaigns.

In this session, they unpack:

• 🎁 How shoppers are spending this year (and who they’re buying for)
• 🎁 What fuels the most effective holiday CTV ads
• 🎁 A live creative teardown of standout campaigns

Watch the full webinar recording here:

’Tis the Season to Get Your Brand On TV

With Paramount Ads Manager, small businesses can launch CTV campaigns that tap into premium content across Paramount+, CBS, BET, MTV, Comedy Central, PlutoTV, and more, for the same cost and ease as social advertising (but with 0 skips or scrolls past).

You get:

• Direct access to culturally relevant inventory
• Unskippable formats that hold attention
• Attribution tools like the PAM Pixel to measure impact
• Campaigns starting as low as $7 CPMs

Don’t have the time or budget to make a holiday ad? No problem. Paramount Ads Manager offers built-in AI tools and managed services to help you get your brand on TV tomorrow.

Ready to Deck Your Business’s Halls with New Customers?

Start running your next holiday ad on Paramount Ads Manager, and learn why CTV is the channel that keeps on giving (massive, unskippable impressions). Get your ad on TV >