Best CTV Marketing Practices for Plumbers: How to Get More Service Calls with Streaming Ads

If you own a plumbing business, you know how hard it is to stand out. Search ads are competitive, and local flyers only go so far. The truth is, your customers are streaming TV more than ever - and Connected TV (CTV) advertising through Paramount Ads Manager is one of the smartest ways to reach them.

In this guide, we’ll show you:

1. Why CTV works for plumbing businesses

2. How to target the right households and create ads that drive calls

3. Best practices to turn streaming viewers into paying customers

Why Plumbers Should Use CTV

1.  Reach households when decisions happen

Plumbing issues are urgent. CTV ads appear during co-viewing moments when families decide who to call.

And Paramount Ads Manager is where you can reach the most high-intentioned homeowners. 

• 15% of Paramount Ads Manager Peak Placement audiences hired a Plumber in the last 12 months

• When compared to non-viewers, Paramount Ads Manager’s Peak Placement audiences are 5% more likely to say that they are “very likely” to Remodel Bathroom/Kitchen Or Exterior Addition in the next 12 months

2. Target locally without wasting budget

Paramount Ads Manager lets you zero in on ZIP codes and specific areas, so you’re only speaking to those you can service.

3. Measurable outcomes that bring you business

CTV doesn’t just bring you tons of eyeballs on your business. By installing the Paramount Ads Manager Pixel, you can also drive and track your ad’s impact on site visits and service bookings.

4. Always‑on + seasonal spikes.

Home services mix steady “maintenance” demand (e.g., HVAC tune‑ups) with seasonal surges (storms, extreme temps, moving season, holidays). CTV lets you keep a baseline presence and surge when conditions change, without rebuilding your media stack.

Best Practices for Plumbing Ads

1. Create 30 second CTV spots featuring:

• A clear problem (leaky toilet, burst pipe)

• Your solution (fast service, trusted pros)

• A strong call-to-action (QR code, phone number, easy URL)

2. Make the CTA impossible to miss

Include it in voiceover and on-screen: “Book now,” “Schedule service,” or “Get a free quote.”

3. Use geo-targeting smartly

Focus on ZIP codes you serve and exclude areas outside your reach, and create localized creative with ZIP codes or neighborhood names in the messaging.

4. Show real solutions

Feature plumbers fixing common issues, and happy customers enjoying the results.

5. Add trust signals

Display ratings, licenses, and guarantees to build confidence (4.8★ on Google, licensed & insured, same‑day service).

Your plumbing service customers are already streaming. By using Paramount Ads Manager, you can:

• Reach the right households at the right time

• Drive measurable actions like service calls and bookings

• Make your marketing dollars work harder with premium, brand-safe inventory

Ready to Launch? We’ll Help You Create an Ad in Minutes

Not sure where to start? Paramount Ads Manager can build your ad in under 10 minutes. Just enter your website, and the tool will guide you step-by-step to customize your creative. Try it now >