Industry Insights
Best CTV Marketing Practices for Furniture Stores: How to Drive Sales with Streaming Ads
If you run a furniture store, you know how challenging it is to attract shoppers online and in-store. Search ads and social posts only go so far, and competition is fierce. The good news? Your customers are streaming TV more than ever. Connected TV (CTV) advertising through Paramount Ads Manager is one of the most effective ways to reach them and turn browsing into buying.
In this guide, you’ll learn:
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Why CTV is a must for furniture retailers
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How to target the right shoppers and create ads that convert
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Best practices to boost online purchases and measurable ROI
Why Furniture Stores Should Run CTV Ads
Paramount Ads Manager gives auto dealers the tools to reach in-market car buyers where they spend their time: streaming premium content on trusted platforms. Here’s why it works:
Reach shoppers where they binge
CTV ads appear during co-viewing moments when families discuss home upgrades.
Target locally or nationally
Paramount Ads Manager lets you zero in on ZIP codes or expand to broader regions for e-commerce.
Measure real results
Implement the Paramount Ads Manager Pixel on your website to track conversions like online purchases and site visits.
Tap into high-intent audiences planning home refreshes
Research shows that:
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22% of Paramount Ads Manager audiences are likely to Remodel/Refurnish Their Home Next 12 months
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26% of Paramount Ads Manager audiences have visited a furniture store in the last 12 months
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24% of Paramount Ads Manager audiences say that they will go out of my way to find new stores to shop at (which makes them 5% more likely than non-PAM audiences)
Best Practices for Furniture Ads
- Show the lifestyle, not just the product
Feature styled rooms and happy families enjoying your furniture.
- Make the CTA clear and clickable
Feature QR codes and short URLs for instant shopping.
- Highlight offers and urgency
“Free delivery this weekend,” “Limited-time sale,” or “Shop new arrivals now.”
- Use geo-targeting smartly
Target ZIP codes for delivery zones or store locations.
- Add trust signals
Include ratings, financing options, and guarantees to build confidence.
Key TV Audience Furniture Buyer Segments to Reach with Paramount Ads Manager
When running TV ads across Paramount shows, make sure your messaging resonates with these two key segments:
Impressionable Buyers (27% of Paramount audiences)
Profile: Influenced by trends, celebrity endorsements, and social media buzz. They love variety and respond well to aspirational lifestyle imagery.
Creative Tip: Highlight new collections, influencer partnerships, and trend-driven designs. Use bold visuals and messaging like “Shop the look everyone’s talking about.”
Selective Buyers (20% of Paramount audiences)
Profile: Research-driven and eco-conscious. They compare prices, look for discount codes, and prefer sustainable products for health and environmental reasons.
Creative Tip: Showcase quality, durability, and eco-friendly materials. Include financing options and clear value propositions like “Sustainable style at a price you’ll love.”
Ready to Launch? We’ll Help You Create an Ad in Minutes
Not sure where to start? Paramount Ads Manager can build your ad in under 10 minutes. Just enter your website, and the tool will guide you step-by-step to customize your creative. Try it now >
