CUSTOMER STORIES
Paramount Ads Manager Joins the Mastercard Small Business Navigator to Help Connect SMBs with over 115M Viewers Watching TV's Biggest Shows
In a move that underscores our commitment to bold innovation and meaningful connections, Paramount is partnering with Mastercard to introduce Paramount Ads Manager to its Mastercard Small Business Navigator, a program designed to offer small businesses tools, insights and support to grow with confidence in today’s dynamic environment.
Now, through the Mastercard Small Business Navigator, small businesses can obtain direct access to Paramount Ads Manager at a great value to launch, manage and measure the impact of their Connected TV (CTV) campaigns. Visit Mastercard Small Business Navigator to learn more about this partnership.
Through this partnership, Paramount Ads Manager is reaffirming its mission to enable small businesses to see themselves on the big screen and make high-impact advertising more accessible than ever. This initiative can better enhance our offerings with Mastercard to develop enhanced attribution solutions that drive better performance across linear and digital video for brands and agencies.
Whether you’re an established or growing business, Paramount Advertising is in your corner. Through our new partnership with the Mastercard Small Business Navigator, we’re reaching even more SMBs and helping them grow on CTV – no barriers, more opportunity. Now, businesses in Mastercard’s program have direct access to Paramount Ads Manager, making it easy to launch, manage and measure impactful CTV campaigns.
Steve Ellis
Chief Operating Officer, Paramount Advertising
Our shared goal is to help small businesses see real-world outcomes from their advertising through intuitive and easy-to-use tools that are tailor made to help get their brand in front of millions. Paramount Ads Manager has continually made optimizations to the platform since its initial launch to streamline campaign creation and make it even easier for advertisers to get their ad on TV in 24 hours.
One consistent barrier to entry for small businesses within the television advertising space has been lack of a tv-ready ad. When it comes to Paramount Ads Manager, no creative? No problem! Businesses can create an ad in minutes and at no additional cost using Paramount Creative Express, an AI-powered creative tool integrated into the existing platform. Users simply enter their website URL and the tool will guide them step by step as they customize their ad.
Helping small businesses grow means giving them access to tools that make a real difference”, said Ginger Siegel, North America Small and Medium Business Lead at Mastercard. ”By adding Paramount’s advertising offer to Small Business Navigator, we’re opening the door for entrepreneurs to promote their businesses on a national stage quickly, affordably, and effectively. It’s another way we’re equipping small business owners with the resources they need to thrive.”
As part of this partnership, Paramount and Mastercard also teamed up for a webinar focused on getting small businesses holiday-ready for digital campaign best practices with a special focus on CTV. Watch on demand here.