Advertising with Paramount might seem expensive. After all—it’s TV, right?

Here’s what may surprise you: with Paramount Ads Manager, small businesses can launch a Connected TV (CTV) campaign for as little as $50 per day, for a minimum of three days.

It’s a low entry point—and one that opens the door to high-impact, 30-second unskippable ad placements across some of the most recognizable streaming titles out there. Thinking big picture, there’s practically something for every audience across sports, news, and movies from Paramount+, Pluto TV, CBS Sports, CBS, MTV, VH1, Comedy Central, CMT, BET, and more.

Below, we’ll cover what that initial investment can do, how to stretch your CTV spend strategically, and how to drive meaningful results—not just rack up impressions.

Getting Started with Paramount Ads Manager

Paramount Ads Manager is aimed at making CTV more accessible—especially for advertisers who are new to the space or working with limited budgets.

If your first question is “How much does it cost?”—you’re likely thinking in terms of minimums. That’s understandable. But if the goal is to understand performance, reach the right audience—and figure out whether CTV fits into your larger strategy—focusing on minimums alone won’t get you very far.

But, Let’s Discuss Strategy First

What matters most with Paramount Ad Manager isn’t just running a streaming TV campaign—it’s doing so strategically. That means building a thoughtful budget, yes, but also creating the right conditions to measure performance in a way that actually tells you something.

Mindset Matters

It’s also important to shift how you’re thinking about CTV. Paramount encourages advertisers to treat it like they treat other digital channels—especially social. That means planning around consistent visibility, layering in product launches or promotions, and measuring success across different moments in the buyer’s journey.

In that spirit, "long-term" doesn’t mean running the same ad forever. It means building campaigns with enough consistency to test, learn, and optimize. It’s about setting a steady baseline and adjusting spend as needed—not blowing a small budget on a one-off experiment and hoping for the best.

Invest Time Into CTV Ads

To get a true sense of performance, Paramount’s Measurement Analytics Team suggests that CTV budgets comprise 15%-30% of an overall marketing budget. That amount of spend should give you enough data to measure what’s actually working. Without that, it’s hard to report meaningfully on performance, let alone decide where to invest next.

It’s also worth noting that some advertisers treat CTV as a testing channel—dedicating anywhere from 5% to 10% of their broader media budget to test its effectiveness over time. Having a TV strategy helps build a mindset rooted in learning and experimentation. And instead of increasing your media budget, you can always allocate more or less to CTV, as needed.

Paramount Ads Manager Connects You With Your Audience

Paramount Ads Manager doesn’t just put your brand on a screen—it puts you in front of an audience that has chosen to be there. Rather than aimlessly scrolling through a feed or skipping through vertical videos, your audience made an active decision to sit down and watch one of their favorite shows—and that goes a long way.

It makes for a different kind of advertising experience: one where your message is seen on the biggest screen in the room, in full sound and motion, in the middle of premium content they care about. Your ad isn’t just competing with noise—it’s framed by a high-quality, brand-safe environment that reinforces your message, not distracts from it.

It’s also a way to reach audiences who may be unreachable through other digital channels. Your customers might not be active on social media, subscribed to your emails, or even trackable through cookies or pixels—but they’re still watching their favorite shows.

It’s also worth remembering that Paramount’s inventory spans some of the most recognizable titles in streaming, like Yellowstone and Landman, classics like 90210, and popular franchises like NCIS, CSI, and Star Trek—putting your brand alongside shows and franchises that viewers already know and love. That kind of environment builds trust by association—and often elevates how your message is received.

When you pair that premium placement with a smart campaign strategy—one that’s backed by meaningful spend, a clear measurement plan, and long-term visibility—you’re doing more than just running an ad. You’re building brand equity in a channel built for impact.