CONNECTED TV ADSVS. SOCIAL MEDIA ADS

Social media advertising is a must for most marketing strategies, but standing out is tough—endless content, quick-scrolling users, and skippable ads make it hard to hold attention.

That’s why more marketers are turning to CTV advertising. Once seen as expensive and complex, Connected TV ads are now accessible, affordable, and built for impact.

With CPMs as low as $15 and free CTV ad creation tools, you can put your business on the biggest screen in the home—where viewers are tuned in, watching their favorite shows, and your 15- or 30-second ad can’t be skipped.

DIFFERENT ENVIRONMENT

Viewers watch their favorite shows, often with friends or family, not scrolling alone.

LARGER SCREEN

Your message is typically seen on the largest screen in the house.

LONGER VIEW

Paramount ads offer 15 or 30 unskippable seconds of viewers’ attention

Reach customers you won’t find on social media

% of Paramount users that also use the following social media platforms

% of Paramount users that don’t use the following social media platforms

Source: MRI Cord Evolution, Base of P18+, November 2024

CREATE AN AD

The wonderful thing about Paramount Ads Manager is that you can get high-90 video completion rates. If I apply that same standard to any of the social media platforms, I'm going to have CPMs for a video completion view that are going to be 400-500% more expensive.

Matthew McClanahan

President, Moving Forward Marketing

The difference between CTV and Social

GET YOUR BUSINESS ON TV IN 3 EASY STEPS

Set schedule and budget

We recommend $50 +/ day over 30 days for your first campaign.

Select Your Targeting

Choose locations (if your business is local), demographics, and content that aligns with your audience

Upload your ad creative

Create a TV-ready ad in minutes for free with our AI tools